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Exhibition & buyer engagement proposal

A flagship Chicago
presence
for Dyar Alharam

A premium, full-service exhibition designed to introduce Dyar Alharam’s approved developments, create qualified buyer conversations, and carry interested families into the next step.

December 26–28, 2026Three-day convention
McCormick Place · ChicagoChicago, Illinois
Prepared by Akakus LLCConfidential discussion draft
A thoughtful welcome · A clear next stepMASCON 2026 event poster
Six
boothsOne coordinated presence
600 sq. ft.Two joined three-booth banks · six 10 × 10 ft spaces
3 + 3 layoutCentral walkway and lower cross-aisle corners
Before · During · AfterFull buyer-engagement program
All-in feeEditable package pricing, subject to final approvals
01 / The opportunity

Make a first impression
that moves forward.

MASCON brings a broad Muslim community audience together in Chicago. A coordinated presence gives Dyar Alharam room to introduce its portfolio, listen to buyers, and build a trackable path from booth conversation to a sales appointment.

The strategic case

From visibility to buyer action

The opportunity is to turn an exhibition reservation into a complete market-entry program: clear project storytelling at the aisle, a comfortable place for real discussions, and a respectful follow-up for every attendee who asks to hear more.

Introduce Dyar Alharam’s approved Mecca development with care, answer the first questions, and make the next conversation easy to schedule.

The convention’s 2026 theme is “Faith Answering the Call: From Action to Impact.” The booth concept connects that theme with Dyar Alharam’s development story through welcoming design and useful buyer support.

ConventionDecember 26–28, 2026Saturday–Monday
VenueMcCormick PlaceChicago, Illinois
Public hours10:00 a.m.–10:00 p.m.Daily, local time · confirm with organizer
Organizer themeFrom Action to ImpactFaith Answering the Call
MAS Convention has drawn a large international Muslim audience and reported 45,000 attendees in 2024. Historical attendance is not a forecast or guarantee for 2026. MAS Convention bazaar information ↗
02 / Booth concept

Two joined booth banks.
One open walkway.

The three booths on the left form one joined project display, and the three on the right form one joined welcome and lounge zone. The lower-left and lower-right corner spaces meet the exhibition cross-aisle; the central walkway remains clear.

The guest journey

Project discovery.
Comfortable conversations.

This architectural visualization shows the proposed six-space buildout as two separate joined banks of three. The left bank centers on an illuminated Masar Makkah model; the right places a staffed welcome stand at the cross-aisle corner and creates two comfortable buyer lounges. Keep the center and cross-aisle fully open.

01
Left bank · booths 1–3

A continuous project showcase with an illuminated 3D model, project renders on large screens, and brochure displays.

02
Right bank · booths 4–6

Cross-aisle corner welcome stand, plus two separate sofa seating areas for comfortable family consultations.

03
Screen plan

Use Dyar Alharam’s supplied real project renders on the TVs; reserve one or two screens for live presentations or buyer calls.

04
Open circulation

Keep both visitor aisles unobstructed and visible in the final approved fabrication drawings.

Photorealistic concept rendering of two separate joined three-booth Dyar Alharam exhibit banks. The left bank displays a scale model, while the right bank has a reception stand and two lounge areas; screens show project architectural imagery.
Photorealistic 3D concept · layout for reviewSix spaces · no aisle bridges
Concept visualization for planning. Confirm final booth IDs, dimensions, sightlines, accessibility, AV and organizer approval before production.
Project buildout visualization

Masar Makkah · detailed scale model

Proposed illuminated tabletop model inspired by Dyar Alharam’s official project renders and the supplied prior exhibition reference. It is a visual concept for fabrication planning.

Close-up conceptual 3D rendering of an illuminated physical scale model for the Dyar Alharam Masar Makkah development.
03 / Spatial layout & visual theme

Mecca. Warm welcome.

A calm, architectural visual language makes each booth feel elevated and hospitable while keeping the development information at the center.

Dyar Alharam logo from the supplied brochure
Visual direction · for approval

Contemporary lines.
Warm, human detail.

Use Dyar Alharam’s forest-green, champagne-gold and warm-ivory palette across two joined three-booth banks. The left bank centers on a 3D Masar Makkah project model; the right bank combines a welcome stand with two quiet, comfortable buyer lounges. No structure crosses the public aisles.

Dyar green · #3A493F
Champagne gold · #D1B787
Warm ivory · #F2EEE2
Sandstone · #A99B7B
01
3D walkthrough

Place a detailed, illuminated 3D model of the Masar Makkah project at the center of the joined left bank; give it clear sightlines from the aisle.

02
One project story

Use repeated project-render slides on two screens, approved photo and render slides on additional TVs, and one or two screens for live sales presentations or calls.

03
Human-scale meetings

Use the joined right bank for a staffed welcome stand at the cross-aisle corner and two separate sofa seating areas for comfortable family consultations.

04
Connected follow-through

Use matching graphics, QR links and buyer handouts so the experience continues after the show floor.

04 / Exhibition reach

A regional invitation
with North American reach.

McCormick Place gives Dyar Alharam a meeting point for prospective Muslim buyers and families traveling from the Midwest and southern Ontario. The real map below shows a 500-mile straight-line radius from the exhibition location.

Real map · McCormick Place, Chicago500-mile (805 km) radius
The circle is a measured distance radius, not a driving-time or route boundary. Road distances vary with route, traffic, weather and border crossing. Map data © OpenStreetMap contributors.
500miles from McCormick Place, shown as a geographic radius

Use the show floor to start conversations beyond Chicago.

Invite buyers and families who can make a regional road trip, including communities in the Midwest and southern Ontario. The map describes geographic reach; it does not guarantee attendance or define actual drive times.

Event site: McCormick Place, Chicago ↗ · MAS Convention Bazaar details ↗
05 / Scope of work

A single plan across
three moments.

Akakus coordinates the exhibit workstream, buyer outreach and follow-up. Dyar Alharam supplies approved project facts, pricing, inventory and sales decision-makers.

Before · Plan & invite

Build the reason to visit.

  • Coordinate with MAS event creators on booth assignment, sponsorship inclusions, deadlines, forms, access, services and approved placements.
  • Manage exhibit brief, layout refinement, 3D concept, vendor quotes, graphics, fabrication, freight, install and AV plan.
  • Prepare an approved digital and print package: project overview, location map, floor plans, renders, render slides, QR page and buyer FAQs.
  • Build the invite list with Dyar Alharam; prepare English outreach, RSVP form, appointment slots and reminder sequence.
  • Set up lead fields, consent language, buyer qualification prompts and sales-team handoff.
During · Welcome & consult

Make every conversation count.

  • Oversee booth setup, graphic placement, lighting, screen and sound checks, cleanliness and organizer/vendor issue resolution.
  • Staff reception and guide attendees from welcome to project story to buyer meeting.
  • Present only current, approved project information; route price, eligibility or contract questions to the right sales representative.
  • Capture opt-in interest, requested home type, purchase timing, preferred follow-up and discussion notes.
  • Share daily activity recap and next-day appointment priorities with Dyar Alharam.
After · Support & report

Carry the momentum home.

  • Deliver consented leads with interest tier, meeting notes and requested next step to the designated sales owner.
  • Make prompt introductions; schedule buyer calls and support follow-up on approved questions.
  • Help buyers navigate the inquiry, reservation and purchase steps with Dyar Alharam’s sales team.
  • Track contact attempts, appointments, buyer questions and open items for 30 days after the event.
  • Provide a close-out summary of engagement, qualified enquiries, appointments and recommendations.

Creator & organizer coordination

Akakus is the working point of contact for MAS event creators, the venue and exhibit vendors, bringing together booking, assigned-space details, badge names, shipping, electrical and service orders, sponsorship benefits, production approvals, access and move-in. Final obligations and placements remain subject to written organizer confirmation.

06 / Buyer invitations & support

A clear path from invite
to next conversation.

Personal invitations and consent-based follow-up help turn a busy exhibition into useful, qualified conversations for the Dyar Alharam sales team.

01 · Invite

Reach the right people

Use Dyar Alharam’s approved audience and network list. Send a clear invitation with the booth location, project overview and simple meeting booking link.

02 · Welcome

Understand the need

Ask permission to follow up. Note location interest, home type, likely timing, preferred language and who should make contact.

03 · Consult

Connect with sales

Offer a short introduction or a scheduled conversation with the assigned Dyar Alharam representative. Keep sales and eligibility advice with their team.

04 · Follow through

Keep the conversation moving

Share requested materials, make introductions, schedule calls, and log open items for the first 30 days after the convention.

Buyer support boundary

Akakus provides coordination and information handoff; it does not give legal advice or make project, pricing, eligibility or purchase commitments.

  • Dyar Alharam approves project claims and buyer materials
  • Dyar Alharam confirms inventory, pricing and eligibility
  • Buyer consent is collected before post-event introductions
  • Sales decisions and transaction documents stay with the parties
07 / Budget assumptions

One accountable program.
One clear fee.

A single all-in package keeps the client decision simple. The working assumptions below are editable in the proposal workspace and can be shown for internal review when needed.

Proposed package

Full-service booth & buyer-engagement program

Two joined three-booth banks · six 10 × 10 ft spaces · open central walkway

✦Booth booking coordination and event-creator liaison
✦3D project model, two-bank booth layout and production management
✦Approved marketing materials and buyer invitations
✦Chicago travel, accommodation and on-site coordination
✦Lead capture, buyer support and 30-day follow-up
✦One post-event engagement and pipeline summary
Planning allowance for the six-space booking: approximately $10,000 total. Final package scope and fee depend on confirmed event booking, supplier quotes, approved creative, and venue service costs.
Working budget assumptions · internal

Proposed flat program fee
$100,000

A complete, coordinated presence for Dyar Alharam at MASCON 2026, from planning and setup through buyer follow-up.

Included: the six-space concept, production and marketing coordination, travel planning, on-site execution, consented lead handoff and 30-day buyer support. Any changes to booth location, event sponsorship, additional venue services, major creative revisions or new production requirements will be priced for approval before commitment.
Internal budget details are hidden in presentation and PDF views
08 / Brand & visual references

Bring the project
to life at the booth.

The project photography and architectural renders below come from the supplied Dyar Alharam materials. The booth visualization shows how these real project images could appear on the screens.

Official project material

Dyar Alharam · Tower 3 · Masar Makkah

Dyar Alharam bilingual wordmark
Aerial project rendering of Dyar Alharam and the Masar Makkah district
Masar Makkah · district viewUse on a wide project-story screen
Dyar Alharam Tower 3 residential exterior rendering
Tower 3 · exteriorBrochure project rendering
Pedestrian streetscape rendering from the supplied Dyar Alharam brochure
Walkable project settingBrochure project rendering
Courtyard rendering in the Dyar Alharam development
Residential courtyardBrochure project rendering
Interior lobby rendering from the Dyar Alharam Tower 3 brochure
Interior finish paletteBrochure interior reference
Comfortable lounge seating reference from the Dyar Alharam brochure
Comfortable hospitalityInterior and seating reference

Keep the proposal easy to revise

In Edit proposal, update copy and pricing or add approved images and revised event materials. Uploaded images are saved in this browser and appear in presentation and PDF exports.

Reference images you add
09 / Next steps

Move from approval
to opening day.

A compressed working schedule for the remaining weeks before MASCON. The first week is reserved for Dyar Alharam’s decision and partnership agreement so design, booking and production can begin promptly.

  1. Week 1 · Nov 7–14

    Decision & partnership

    Dyar Alharam confirms Akakus as its exhibition partner and signs a partnership agreement. Align on the $100,000 proposal, decision-makers, approval process and immediate contacts.

  2. Week 2 · Nov 15–21

    Confirm the foundation

    Confirm booth reservation, assigned locations, event requirements, project information, approved pricing and inventory, staffing, and buyer priorities with the MAS organizers and Dyar Alharam.

  3. Week 3 · Nov 22–28

    Approve concept & production

    Approve final booth drawings, 3D model brief, screen plan, graphics, furniture, vendor quotes, production budget and logistics before fabrication proceeds.

  4. Week 4 · Nov 29–Dec 5

    Build the buyer experience

    Finalize brochures, presentation slides, project render rotations, QR landing page, buyer FAQs, invitation copy and appointment booking workflow.

  5. Week 5 · Dec 6–12

    Production & invitations

    Track booth and model fabrication, review print proofs, begin targeted invitations and confirm AV, electrical, shipping and convention service orders.

  6. Week 6 · Dec 13–19

    Finalize travel & readiness

    Confirm travel, accommodation, booth staffing, shipment status, meeting schedule, lead-capture process, presentation files and final buyer reminders.

  7. Convention week · Dec 20–25

    Install & prepare

    Complete move-in and booth setup, test project model lighting and all screens, place approved materials, and run a final team walkthrough before opening.

  8. Dec 26–28

    MAS Convention · Chicago

    Welcome attendees, present the Dyar Alharam project and host scheduled buyer conversations at McCormick Place.

Working timeline based on a one-week decision window. Booth placement, deadlines, move-in access and production lead times remain subject to written confirmation from MAS and vendors.

A proposal for Dyar Alharam

Let’s make the next step
easy to take.

With approved project information, timely event coordination and a personal follow-up plan, the booth can welcome visitors and give interested buyers a thoughtful route to the Dyar Alharam team.

AKAKUS LLC